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Lubricants
Operations0Distribution0Lubricants
Lubricants

Delta has exclusive rights to distribute Gulf's portfolio of over 1,000 sophisticated lubricants in Turkey. A motivated sales force and synergies with the Gulf station network will help the brand to secure a respectable share of the Turkish lubricants market by 2010.

Gulf Oil is an international leader not only in petroleum retailing but also in lubricants. Gulf has pioneered numerous important products from the first synthetic lubricant molecule to the first engine oil with detergent additives, and the very first lubricant in plastic packaging. Moreover, Gulf has expanded its operations to include over 100 countries around the globe. This combination of world-class expertise and multinational experience has enabled Gulf to create one of the world's largest lubricant portfolios, comprising over 1,000 different products. Gulf's product range covers the full scope of lubricant needs for everything from passenger cars to construction and industrial equipment, as well as lubricants for marine and agricultural applications.

Equally important are Gulf's experience and innovative culture which allow the company to modify and expand its product range to meet the particular needs of specific localities, according to factors such as climatic conditions, terrain, environmental regulations and community needs. This proactive approach to satisfying consumer needs creates an important competitive advantage for the brand as it enters the Turkish market, which currently ranks as the world's 13th largest market for lubricants.

Delta, which has exclusive rights to distribute Gulf lubricants and specialty products in Turkey, will put Gulf's sophisticated range of products at the disposal of not only Turkish motorists but of Turkey's rapidly growing logistics and manufacturing sectors and other rapidly growing industries. By leveraging the Gulf station network, which will grow by 70 stations annually, Delta's sales force will penetrate the Turkish heartland. Superior service and value added through consulting services will help the brand benefit from the region's economic growth, which is expected to remain at levels of over 10 percent for at least the next decade.